Are you using Pinterest to plan your wedding, find inspiration for new paint in your home, or use Pinterest for business? Pinterest is not just a social network; it’s also a visual search engine and productivity tool. Pinterest is a social media platform allowing users to share images and save them to boards to discover new interests and products visually. Pinterest makes it easier for users to find new products and can assist in making the best purchase decision. Pinterest offers a unique way for businesses to market themselves as a visual search engine.
Pinterest Analytics overviews your account’s performance, top boards, and pins from the last 30 days.
Impressions
Impressions are the number of times your pins were shown on Pinterest’s app or website. This metric is a good measure of your content’s performance on Pinterest, including the hashtags and keywords used.
Saves
This metric displays how many Pinterest users added your pin to their Pinterest profile, also known as repinning. By saving your pins, your audience can go back later and view your content and have a direct link to your site.
Engagements
Engagements are the total number of times Pinterest users clicked on or saved your pins. The engagement metric in Pinterest analytics includes saves, outbound clicks, carousel card swipes, and pin clicks. This metric is an excellent indicator of how well your pins perform and your audience’s reception of each pin. This tool can be used alongside the audience metric to calculate the average rate users engage with your pins.
Total audience
This metric measures how many unique views your pins have. You might experience a higher number of Pinterest impressions, which indicates that the same person views your pins multiple times. This happens when the topic you picked is trending.
Engaged audience
This metric calculates the number of people who engage with your pins by clicking, saving, reacting, commenting, or sharing. This metric will enable you to outline a more precise understanding of how well your pins are doing.
Outbound clicks
Once known as link clicks, outbound clicks are the number of times a Pinterest user has clicked on a hyperlink you’ve attached to your pin. This metric is an excellent measure of whether your pins’ calls to action are working and if leads are turning into paying customers and helping you generate ROI.
Demographics
The Pinterest audience metric can help you understand your audience’s demographics on this platform. This metric provides insights into your audience’s demographics, including their location, gender, and age. You can target your pins to a particular gender, location, and interests. With this tool, you’ll be able to make better, more informed decisions about the kinds of content you pin and how you engage with your audience on the platform.
With the insights you gain from these Pinterest analytics, you’ll be able to make better, more informed decisions about the content you pin and how you engage with your audience on the platform.
Reference:
Review pinterest analytics. Pinterest Help. (n.d.). Retrieved January 23, 2023, from https://help.pinterest.com/en/business/article/pinterest-analytics#:~:text=Pinterest%20Analytics%20helps%20you%20understand,decisions%20and%20customize%20your%20content.
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